Impact of Humor in Content Writing
Humor is a great tool which can be used in a person’s content to capture the attention of the reader. It will make it more enjoyable, fun and interactive and will explain the crux of the matter in a very funny and light way, which in turn will increase the publicity of your content.
But humor has its advantages and disadvantages in content writing. There are places where humor should and shouldn’t be used and in this article I am going to write about when it should be used and what are some of the difficulties faced in using humor in content writing.
Why is humor sometimes not well received in content writing?
It can be difficult to add
Good content needs to be engaging, helpful, useable and should be well- researched. On top of all this, adding humor is not going to be an easy task. Good humor is going to be hard to achieve via text.
Humor is very well received when delivered verbally as all the factors humor depends on can be delivered with ease and can be amplified by actions, voices and much more. While in text, humor forms such as sarcasm doesn’t translate well, so your efforts just fall flat. This is the reason why humor is difficult to add in content writing.
It is a very risky tool
Humor is notoriously subjective and greatly varies from person to person. If it is not executed properly, people will become completely disinterested in your content and you will be held answerable for what you have written.
In this era of technology people are very well informed, sensitive and very responsive to what they read. Even if you mean well with your jokes some person or group of persons can feel hurt, which in turn will result in huge amount of backlash and will cause issues in public relations and will result in bad publicity for your content.
It sometimes shows lack of seriousness
Humor is a great way to make readers more interested in your content but using it everywhere can be counterproductive.
Humor is a great marketing strategy and if you want to make a name for your brand of content, you need to expand it and to market your brand on a very large scale you will need investors. Now many might appreciate humor but there is always a possibility they will see this as lack of seriousness, which will put a setback to expanding your business.
If you are writing about a serious topic like on current affairs and you use humor in such content, you will receive great amounts of backlash and bad publicity and you can say goodbye to your content writing career.
So knowing when and how to use humor in your content is essential as the results will depend on it. Good results will increase the credibility and popularity of your work and if you don’t use your humor properly then it can have serious consequences.
Benefits of using humor in content writing
1) It increases engagement with the readers
Humor is great tool to make your content more engaging and fun for your readers. This also helps with public satisfaction and gives a good name to your brand which will result in more traffic and will increase your credibility.
2) It helps explain the matter easily
It is a great tool to explain the crux of the matter in a very simple, fun and easy to understand way. This makes your content much more interesting, which is very beneficial when you are talking about something long, boring and strenuous.
3) Your content becomes much more memorable
In a world which is so fast paced and filled with so much content, you need to make yours stand out and memorable. Humor can help in this case because if it is unique enough it will have a long lasting effect on the minds of readers.
4) It can make your brand of content stand out
Humor can make you stand out from your competition. In today’s world there are a lot of competitors in content writing and it is hard to get noticed but using humor might elevate your position.
5) It helps in building your brand
Humor will show people that your content is relatable and entertaining and you will see readers regularly visiting your brand of content as they will be in the search for new content. So humor can play a huge part in building your brand.
6) It can help increase your reputation
If you use humor in your content people will find you funny and informative which will improve one’s credibility and reputation and you will become much more successful.
7) It will increase the writer’s confidence
Humor can help build your confidence as a content writer as it shows you aren’t scared to put yourself out there. When your content makes people laugh and they understand it easily it means you have something very valuable to offer.
8) It will make your content relatable to a wide range of people
Humor can help make your content relatable to wide range of people as it shows you are not scared to put forth your wit, which also shows you understand different perspectives.
This shows you are not scared to talk to various people through your content and this breaks many walls and makes your content much more relatable to a wide range of people.
9) It helps lighten the mood when you write about serious topics
No one likes reading uncomfortable and serious topics they don’t want to read but have to. In these scenarios we can use humor in right places to lighten the mood and give the readers a bit of relief. This helps them cope with sad information they have received and makes them feel a little less bad.
Conclusion
So to sum up the whole article there is always a time and place to use humor and why it is a great tool. So don’t be afraid to add a pinch of humor in your content to make it more fun. I hope this article helped and have a pleasant day.
